Sunday, 20 July 2014

Magnum Pleasure Store

Sorry for the looong hiatus! It's been a hectic year so far - I've been studying, interning, working and volunteering, which has taken up all my time. But I'm going to make time for food, brunch and blogging again! I'm working out a system to fit everything in and looking for foodie friends to hang with me (I'm in an odd situation where most of my friends are either not foodies or not in Melbourne. It's v. sad :( If you'd like to make friends with a lonely foodie, please contact me!)

Despite my lack of food adventures of late, I've been hanging around the Magnum Pleasure Store at the Myer Emporium. It's a pop-up shop that makes customised magnum ice-creams. You choose your ice-cream flavour, what chocolate you want to dip it in and then top it up with 3-4 toppings and decide what chocolate you want to drizzle over it. It's already been to many cities across the world including Rome, Paris, Shanghai and Sydney...but we finally have it in Melbourne until the 10th of August, 2014!

Have you guys been yet? I'm going to admit sheepishly that I've been a few times already because my sister wanted to go after I'd already been. Here's what we created...

This pretty dark chocolate one was my sister's. She loves pistachios and dark chocolate, but her design was inspired by a design made by some guy before us in the queue who had many admiring gazes due to the nice colour palette of his Magnum. I opted for white chocolate and went crazy with toppings cause I couldn't make a decision and wanted to try everything! But here's what I ended up with:

It was an explosion of tangy blueberry chips, crunchy pistachio pieces and fragrant roses. Rich and chocolately, sweet and tangy, crunchy with lots of melt-in-your-mouth chocolate and cool vanilla ice-cream. So Delicious. So. Much. Joy. No wonder they call it a Pleasure store.

Anyway, as I mentioned before, I'd been to the Magnum pop-up shop once before I went with my sister. It was the second time that I'd visited the Emporium and I'd just taken the lift up when I found the store. So of course I had to try it! This was my first pick - a mass of milk chocolate, honeycomb chips, coconut, rose petals and vanilla crumble. I liked this combination - sweet and super crunchy with honeycomb and vanilla everywhere! The large coconut flakes and chocolate also reminded me of a Bounty bar (which is one of my favourites).

Each ice-cream costs $8 to design and the staff take you through the options. There's all sorts of cool toppings  - including dried pineapple, salted pretzels and roasted almonds.

The store is pretty easy to find if you enter into the Emporium from Lonsdale Street - just take the esculator up and you'll find it there waiting for you... But be prepared to queue if you visit after work or on the weekends. The line seems to be getting longer these days. But maybe it's because the clock is mentioned before, it's only on until the 10th of August!

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